Emergency Alerts in On-Demand World

I’ve been thinking about the digital TV transition and why it’s a big deal. It’s just TV, right? It’s just entertainment! Why does the government care if the public can’t get their American Idol fix? The truth is, it doesn’t care about that. They’re concerned that the public won’t get their emergency alerts without their TVs.

The government, and especially us involved in public safety, have become dependent on people always having a TV or radio around. With so much on-demand content out there now, we can’t count on that anymore. More and more people are watching TV episodes online and listening to their iPods while driving. They’re not connected to radios or TVs constantly anymore. So how do we alert the public now?

Until it’s possible for public safety agencies to send messages (text messages, email alerts, etc) to people based on their location, it’s up to the public to seek out ways to get their information. Some ways to get this info:

Twitter – Search for your local law enforcement/fire agencies on Twitter and you might be lucky enough to live in the boundaries of one of these progressive agencies.
Check your agency’s website. Even some of the smallest agencies have their own websites and most have many ways to stay connected (email, RSS, text messaging, online reporting, etc.). I just found out my sheriff’s office is on Facebook! (Looks like they haven’t done much with it though.)
Check your local news websites. They will probably have breaking news email alerts/text messaging/rss feeds.
amberalert.gov - You can view current Amber Alerts and even sign up for mobile alerts on your cell phone.
weather.gov - The National Weather Service is using RSS feeds as a supplement to their normal emergency alert notifications. You can find them here.

I wonder if people will ever be comfortable with the government providing real-time location-based communications. Would that be too much Big Brother looking over your shoulder? Maybe public safety agencies could use services that are already out there like Google Latitude or Brightkite.