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	<title>Scott Pantall &#187; fire</title>
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	<description>More Curious Than Worried</description>
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		<title>Emergency Alerts in On-Demand World</title>
		<link>http://scottpantall.com/2009/03/16/emergency-alerts-in-on-demand-world/</link>
		<comments>http://scottpantall.com/2009/03/16/emergency-alerts-in-on-demand-world/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 10:15:16 +0000</pubDate>
		<dc:creator>Scott Pantall</dc:creator>
				<category><![CDATA[Public Safety]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[amber alert]]></category>
		<category><![CDATA[brightkite]]></category>
		<category><![CDATA[digital tv]]></category>
		<category><![CDATA[DTV]]></category>
		<category><![CDATA[eas]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[emergency alerts]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fire]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[latitude]]></category>
		<category><![CDATA[on-demand]]></category>
		<category><![CDATA[police]]></category>
		<category><![CDATA[public safety]]></category>
		<category><![CDATA[rss]]></category>
		<category><![CDATA[text messaging]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://scottpantall.com/?p=114</guid>
		<description><![CDATA[I&#8217;ve been thinking about the digital TV transition and why it&#8217;s a big deal. It&#8217;s just TV, right? It&#8217;s just entertainment! Why does the government care if the public can&#8217;t get their American Idol fix? The truth is, it doesn&#8217;t care about that. They&#8217;re concerned that the public won&#8217;t get their emergency alerts without their [...]


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<p>I&#8217;ve been thinking about the digital TV transition and why it&#8217;s a big deal. It&#8217;s just TV, right? It&#8217;s just entertainment! Why does the government care if the public can&#8217;t get their American Idol fix? The truth is, it doesn&#8217;t care about that. They&#8217;re concerned that the public won&#8217;t get their emergency alerts without their TVs.</p>
<p>The government, and especially us involved in public safety, have become dependent on people always having a TV or radio around. With so much on-demand content out there now, we can&#8217;t count on that anymore. More and more people are watching TV episodes online and listening to their iPods while driving. They&#8217;re not connected to radios or TVs constantly anymore. So how do we alert the public now?</p>
<p>Until it&#8217;s possible for public safety agencies to send messages (text messages, email alerts, etc) to people based on their location, it&#8217;s up to the public to seek out ways to get their information. Some ways to get this info:</p>
<ul>
<li><a href="http://www.twitter.com" target="_blank">Twitter</a> &#8211; Search for your local law enforcement/fire agencies on Twitter and you might be lucky enough to <a title="Police departments keeping public informed on Twitter" href="http://www.cnn.com/2009/TECH/03/13/police.social.networking/index.html" target="_blank">live in the boundaries of one of these progressive agencies</a>.</li>
<li>Check your agency&#8217;s website. Even some of the smallest agencies have their own websites and most have many ways to stay connected (email, RSS, text messaging, online reporting, etc.). I just found out <a href="http://www.facebook.com/pages/Golden-CO/Jefferson-County-Sheriffs-Office/18943944898#/pages/Golden-CO/Jefferson-County-Sheriffs-Office/18943944898?v=wall&amp;viewas=1316700550">my sheriff&#8217;s office is on Facebook</a>! (Looks like they haven&#8217;t done much with it though.)</li>
<li>Check your local news websites. They will probably have breaking news email alerts/text messaging/rss feeds.</li>
<li><a href="http://www.amberalert.gov/">amberalert.gov</a> - You can view current Amber Alerts and even sign up for mobile alerts on your cell phone.</li>
<li><a href="http://www.weather.gov">weather.gov</a> - The National Weather Service is using RSS feeds as a supplement to their normal emergency alert notifications. You can find them <a href="http://www.weather.gov/rss/" target="_blank">here</a>.</li>
</ul>
<p> I wonder if people will ever be comfortable with the government providing real-time location-based communications. Would that be too much Big Brother looking over your shoulder? Maybe public safety agencies could use services that are already out there like <a href="http://www.google.com/latitude/" target="_blank">Google Latitude</a> or <a href="http://www.brightkite.com" target="_blank">Brightkite</a>.</p>
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